Your Privacy Matters

Introduction

Welcome to Perplica ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI persona platform and related services.

By using Perplica, you consent to the practices described in this policy. If you do not agree with this policy, please do not use our services.

Information We Collect

Personal Information

• • Account Information: Name, email address, company name, job title
• • Billing Information: Payment details, billing address (processed securely through third-party providers)
• • Profile Information: User preferences, team settings, subscription details

Usage Data

• • Persona Content: Personas you create, conversation logs, insights generated
• • Technical Data: IP address, browser type, device information, usage patterns
• • Analytics Data: Feature usage, performance metrics, error logs

Cookies and Tracking

We use cookies and similar technologies to enhance your experience, remember preferences, and analyze usage patterns. You can control cookie settings through your browser.

How We Use Your Information

Service Delivery

• • Provide AI persona generation and conversation services
• • Process payments and manage subscriptions
• • Authenticate users and maintain account security
• • Enable team collaboration features

Product Improvement

• • Analyze usage patterns to enhance our AI models
• • Develop new features based on user needs
• • Optimize platform performance and reliability
• • Conduct research and development

Communication

• • Send service updates and feature announcements
• • Provide customer support and technical assistance
• • Share relevant educational content (with consent)
• • Process support requests and feedback

Information Sharing and Disclosure

Third-Party Service Providers

We share information with trusted vendors who help us operate our service:

• • AI Model Providers: OpenAI, Anthropic for persona generation
• • Infrastructure: Google Cloud Platform, AWS for hosting and data storage
• • Payment Processing: Stripe for secure payment processing
• • Analytics: Google Analytics, Mixpanel for usage insights
• • Customer Support: Intercom for support communications

Legal Requirements

We may disclose information when required by law, to protect our rights, prevent fraud, ensure security, or comply with legal processes.

Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of that transaction.

Data Security

We implement industry-standard security measures to protect your information:

• • Encryption: Data encrypted in transit (TLS 1.3) and at rest (AES-256)
• • Access Controls: Role-based access with multi-factor authentication
• • Infrastructure: SOC 2 Type II certified cloud providers
• • Monitoring: 24/7 security monitoring and incident response
• • Regular Audits: Quarterly security assessments and penetration testing

Your Rights and Choices

Data Rights (GDPR & CCPA Compliance)

• • Access: Request copies of your personal information
• • Rectification: Correct inaccurate or incomplete data
• • Erasure: Request deletion of your personal information
• • Portability: Export your data in a machine-readable format
• • Objection: Opt-out of certain data processing activities

Account Controls

• • Update personal information through your account settings
• • Delete personas and conversation history
• • Manage email preferences and notifications
• • Close your account and request data deletion

Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

• • Account Data: Retained while your account is active plus 30 days after deletion
• • Persona Content: Deleted within 90 days of account closure
• • Usage Analytics: Aggregated data retained for 2 years for product improvement
• • Financial Records: Retained for 7 years for legal and tax compliance

International Data Transfers

Perplica operates globally. We may transfer your information to countries outside your residence, including the United States. We ensure adequate protection through:

• • Standard Contractual Clauses (SCCs) for EU data transfers
• • Adequacy decisions where available
• • Appropriate safeguards for cross-border data processing

Children's Privacy

Perplica is not intended for children under 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or through our platform. Continued use of our services after changes constitute acceptance of the updated policy.