Terms of Service

1. Agreement to Terms

These Terms of Service ("Terms") govern your use of Perplica's AI persona platform and related services (the "Service") operated by Perplica Inc. ("we," "us," or "our").

By accessing or using our Service, you agree to be bound by these Terms and our Privacy Policy. If you disagree with any part of these terms, you may not access the Service.

2. Description of Service

Perplica provides an AI-powered platform that allows users to:

• • Create AI personas based on target customer characteristics
• • Engage in conversations with AI personas for market validation
• • Generate insights and analytics from persona interactions
• • Collaborate with team members on persona projects
• • Export and share persona insights and reports

3. User Accounts and Registration

Account Requirements

• • You must be at least 18 years old to use the Service
• • You must provide accurate, complete, and current information
• • You are responsible for maintaining account security
• • One person or legal entity may maintain only one account

Account Security

You are responsible for safeguarding your account credentials and for all activities that occur under your account. You must notify us immediately of any unauthorized use of your account.

4. Subscription Plans and Payments

Billing

• • Subscription fees are billed in advance on a monthly or annual basis
• • All fees are non-refundable except as required by law
• • We offer a 30-day money-back guarantee for new paid subscriptions
• • Pricing is subject to change with 30 days notice

Free Beta and Trials

Free beta access and trial periods may be subject to additional terms and usage limitations. We reserve the right to modify or terminate free offerings at any time.

5. User Content and Data

Your Content

• • You retain ownership of content you input into the Service
• • You grant us a license to use your content to provide the Service
• • You are responsible for the legality and accuracy of your content
• • You may delete your content at any time through your account

AI-Generated Content

Content generated by our AI personas is created based on your inputs and publicly available information. While we strive for accuracy, AI-generated content should be used as a starting point for validation, not as definitive market research.

6. Acceptable Use Policy

You may not use the Service to:

• • Generate content that is illegal, harmful, threatening, abusive, or discriminatory
• • Create personas representing real individuals without their consent
• • Attempt to reverse engineer, hack, or compromise the Service
• • Share your account credentials or resell access to the Service
• • Use the Service for spam, phishing, or fraudulent activities
• • Violate any applicable laws or regulations
• • Interfere with the proper functioning of the Service
• • Generate content that infringes on intellectual property rights

7. Intellectual Property

Our Rights

The Service, including its software, algorithms, user interface, and documentation, is owned by Perplica and protected by intellectual property laws. You may not copy, modify, or create derivative works without our written permission.

Feedback

Any feedback, suggestions, or improvements you provide about the Service become our property and may be used without compensation or attribution.

8. Service Availability and Modifications

Uptime and Maintenance

• • We strive for 99.9% uptime but cannot guarantee uninterrupted service
• • Scheduled maintenance will be announced in advance when possible
• • We may temporarily suspend service for updates or security measures

Service Changes

We may modify, update, or discontinue features of the Service at any time. We will provide reasonable notice for significant changes that affect core functionality.

9. Privacy and Data Protection

Your privacy is important to us. Our Privacy Policy explains how we collect, use, and protect your information. By using the Service, you agree to our privacy practices as described in our Privacy Policy.

We implement appropriate technical and organizational measures to protect your data, including encryption, access controls, and regular security audits.

10. Termination

Termination by You

You may terminate your account at any time through your account settings. Upon termination, your access to the Service will cease, and your data will be deleted according to our data retention policy.

Termination by Us

We may terminate or suspend your account immediately if you violate these Terms, engage in fraudulent activity, or pose a security risk. We will provide notice when possible, except in cases involving security or legal issues.

11. Disclaimers and Limitations of Liability

Service Disclaimers

• • The Service is provided "as is" without warranties of any kind
• • AI personas are not substitutes for real market research
• • We do not guarantee the accuracy of AI-generated content
• • Results from persona interactions should be validated with real customers

Limitation of Liability

To the maximum extent permitted by law, Perplica shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, use, or goodwill, even if we have been advised of the possibility of such damages.

12. Indemnification

You agree to indemnify, defend, and hold harmless Perplica and its officers, directors, employees, and agents from any claims, damages, losses, and expenses (including reasonable attorneys' fees) arising from your use of the Service, your content, or your violation of these Terms.

13. Governing Law and Disputes

Governing Law

These Terms are governed by the laws of the State of California, United States, without regard to conflict of law principles.

Dispute Resolution

Any disputes arising from these Terms or your use of the Service will be resolved through binding arbitration in San Francisco, California, except for disputes related to intellectual property rights, which may be brought in state or federal court.

14. Changes to Terms

We may modify these Terms at any time by posting the updated Terms on our website. We will notify users of material changes via email or through the Service. Your continued use of the Service after such modifications constitutes acceptance of the updated Terms.

15. Severability and Waiver

If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full force and effect. Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights.